AIA, once strongly linked to AIG, starts biggest rebranding exercise in past 54 years

KUALA LUMPUR: AIA Group has embarked on an extensive rebranding exercise in the region in a move to establish a separate and independent identity from its US-based parent.

Pending regulatory approval for the Asian listing of AIA Group, the wholly owned unit of the American International Group Inc (AIG) that heads the Asian operations, the exercise would be the most extensive rebranding exercise since 1955 when the current AIA logo was introduced.