PARENTS more often than not overlook the power of infant massage.
Media agency Universal McCann, through its Effie Award-winning Touch campaign for Johnson & Johnson (J&J), has revived the mother-baby bonding moments by coaching mothers on the benefits of regular infant massage, says its chief executive officer Prashant Kumar.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!