TODAY’S recessionary climate could see an increasing number of marketers considering a tactic of last resort – barter advertising.
The barter trade credit sector has actually existed for decades and globally, is worth some US$3bil. The US is the biggest market and the practice is growing significantly across Europe and Asia.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!