If Obama can admit he ‘screwed up’, so can we

Marketing lessons from the world’s most successful political campaign.

WITH the coming Umno general assembly and the spectre of how elections play out in the country’s biggest political party, thoughts of what Roger Fisk, Obama’s former national events director, had to say about the politics of winning raced back to my mind. For a moment if we assume a political utopia in our midst and the next general election slated for 2012, here are some lessons I have paraphrased from the Obama campaign for our local political pundits to ponder on ...