KUALA LUMPUR: Bermaz Motor Sdn Bhd, the franchise holder for the Mazda brand in Malaysia, sees motorsports as a highly effective platform to build brand awareness, said marketing manager Shahidin Sahamid.
The company is currently working with the Sepang International Circuit Sdn Bhd (SIC), which operates the Sepang race track, to co-promote this year’s Formula One (F1) Petronas Malaysian Grand Prix.
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