SAS’ strategy in retaining clients

  • Business Premium
  • Monday, 23 Feb 2009

GROWING and retaining customer base are SAS Malaysia’s key priorities to remaining resilient, according to managing director Jimmy Cheah.

“To date, we have successfully retained 99% of our customers. This is a testament to our successful strategy that is based on listening to our customers and exceeding return on investment expectations,” he told StarBiz recently.

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