Celcom to help winners commercialise software

  • Business
  • Saturday, 07 Feb 2009

CELCOM (M) Bhd is targeting to commercialise 24 new mobile solutions from winners of its League of Extraordinary Developers Challenge (LEDC) this year.

Launched in September, LEDC is a contest that gives aspiring software application developers an opportunity to develop innovative mobile solutions that merge with traditional telecommunications offerings such as short messaging service (SMS), multimedia messaging service (MMS) and location-based services with Web2.0 applications.

Chief executive officer Datuk Seri Mohammed Shazalli Ramly says LEDC acts as catalyst to incubate and nurture Malaysian mobile application developers, while providing them with a business opportunity to commercialise their software under a practical business model in collaboration with Celcom, Microsoft (M) Sdn Bhd and Cradle Fund Sdn Bhd.

The contest has so far attracted over 60 mobile software application developers from various backgrounds. “Since the launch of the contest, five winners have been selected,” Shazalli said after the award presentation yesterday.

The five are Blue Horus Solutions Sdn Bhd, Iridea (M) Sdn Bhd, Buzznet Sdn Bhd, Sabsebolo Sdn Bhd and Seednet Sdn Bhd.

Shazalli says more winners will be announced this year and they would be allowed to commercialise their software with Celcom’s support and strong network.

“The winners will have their software applications developed under the guidance and mentoring of industry experts, followed by the opportunity for an exclusive 80:20 revenue-sharing contract with Celcom.

“We are the only telco to offer this lucrative deal to software developers, whereby they have the larger portion of the revenue,” says Shazalli, adding that winners would also receive recognition/merit award from Microsoft.

Contest winners would also gain international exposure at the various mobile industry exhibitions such as the up-coming GSMA Mobile World Congress in Barcelona, Spain and other world class events, he adds.

“We will assist these software developers realise their vision by developing and marketing their software applications, which could be later offered to our customers,” Shazalli says.

Cradle Fund chief executive officer Nazrin Hassan says almost half the applications received thus far are close to final approval for funding under the Cradle Investment Programme (CIP).

CIP is a fund managed by Cradle Fund under the auspices of the Finance Ministry and is Malaysia’s first development technology pre-seed funding programme that enables budding innovators and entrepreneurs to transfrom their raw and technology-oriented ideas into commercially viable ventures. Launched in 2004, CIP was allocated RM100mil that has since been drawn down to RM70mil.

Microsoft senior director Tyson Dowd said the company is excited to be involved with LEDC. “Malaysia is certainly not short of innovative telecommunication entrepreneurs going by the number of applicants,” he says, adding that Microsoft is providing Celcom with back-end telco functions.

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