Cuscapi aims solutions at small F&B outlets

  • Business
  • Tuesday, 03 Feb 2009

SHAH ALAM: Business management solutions provider Cuscapi Bhd targets this year to sell at least 500 of its Transight Xpress systems, which is used in the management of small enterprises in the food and beverage (F&B) industry.

Senior vice-president of F&B, retail and hospitality Hoh Yoon Pok said the company hoped to tap the F&B segment of small and medium enterprises estimated to be worth RM20,000 with an annual growth of 3%.

“We hope to spur growth in the F&B industry and we see a growing trend of second-generation entrepreneurs, who are IT and technology-savvy, operating these businesses,” he told StarBiz.

Transight Xpress, which costs about RM8,000, is aimed at smaller F&B outlets with high volume as well as fine dining restaurants and cafes.

“This affordable solution will help clients enhance their basic F&B operations as its user interface features and touch screen capability can shorten the turnaround time from table orders to cashier payment,” said Hoh.

For entrepreneurs seeking to open more outlets, Transight Xpress provides security and peace of mind to business owners who have to entrust the management to others.

Hoh said the system had the capability to track real-time record of all transactions. “Users must provide a password and identification card to gain access,” he said.

Currently, Transight Xpress is installed in Setapak Teochew Restaurant in Kepong and I Love Yoo! in The Gardens Mid Valley.

Locally, Cuscapi is recruiting 10 more channel partners to add to the two it has now to promote Transight Xpress, which it launched three months ago.

“We also target a revenue of about RM4mil for Transight Xpress from our overseas markets this year,” said Hoh.

The company, which has started its promotions in Vietnam and Thailand, hoped to issue 6,000 to 7,000 Transight Xpress licences as part of its offerings to its partners overseas, he said.

Transight Xpress is the simpler version of its existing F&B business management solution, Transight, that currently caters mainly for the larger quick-service restaurant and casual dining chains.

Cuscapi now has a 60% share in IT solutions market for F&B chains in the country.

This year, chief executive officer Danny Leong said it would focus on business intelligence, electronic procurement management and outsourcing for business processing and IT.

Cuscapi last month signed a partnership deal with Business Objects, a SAP company, to offer business intelligence solutions to the market. This include reporting tools that allow businesses to measure the performance on the entire organisation.

“With business intelligence, our clients can accurately forecast market trends and increase the understanding of their customers’ needs and purchasing trends, hence improving customers’ satisfaction while growing their own market share,” said Leong.

Meanwhile, Cuscapi is also in talks with overseas parties to offer online management survey tool services, which would be ready by the end of next month.

As at its third quarter ended Sept 30, the overseas market made up 27% of Cuscapi’s total revenue.

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