Veteran sees his new PR outfit as a vehicle to doing things his way.
WHEN public relations veteran Michael de Kretser left MDK Consultants (M) Sdn Bhd, a PR outfit he founded 25 years ago, everyone thought he was ready to throw in the towel. But two years ago, he surprised industry watchers by setting up another firm called GO Communications Sdn Bhd, this time with his son Peter.
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