Shaping up for better times ahead


WHO says corporate annual reports are necessarily dry and drab? Kurnia Asia Bhd’s annual report 2008 includes illustrated origami lessons that guide you on how to make paper boats, cranes, hearts, planes and stars. It sounds frivolous but it fits the theme, “The Shape of Great Things to Come”.

The insurance company starts the report by talking about changing its culture and philosophy, and how it reaches out to customers.

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