PERCEPTION is important in branding, and the generous helping of golds at the Kancil Awards last week can’t be doing the event’s image any favour.
While the judging system had not been changed, people may be forgiven if they think the Kancils’ theme Change the Game means widening the goal post instead of raising the benchmark.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
