SERI KEMBANGAN: AirAsia Bhd will continue to increase its advertising expenditure (adex) by 15% to 20% next year, said chief executive officer Datuk Seri Tony Fernandes.
“We generally find that sales will increase by the same percentage or more,” he told reporters yesterday after receiving the Malaysian Brand Icon Award 2008 from Deputy Prime Minister Datuk Seri Najib Tun Razak at the Global Brand Forum.
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