KUALA LUMPUR: OCBC Bank (M) Bhd is reaching out to business-banking customers, especially small and medium enterprises, through a rare RM2mil institutional advertising campaign that centres on how the bank innovates to make life easier for businesses.
Director and chief executive officer Jeffrey Chew said the campaign, launched on Oct 8 and running through the first quarter of 2009, was part of the bank’s initiative to lend support to businesses that might find the going tough during the current economic uncertainties.
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