TWO popular radio channels recently broadcasted Naza TTDI’s new tagline: “Delivering quality ahead of schedule, not just a few months but up to 20 months.”
Is this possible given that many developers these days are struggling to launch new projects not to mention completing existing ones with soaring construction costs and sluggish sales?
Naza TTDI Sdn Bhd group managing director Datuk Johan Ariffin has the facts to show that it is not empty talk - the company completed the 350,000 sq ft Giant hypermarket in Shah Alam in six months in 2001, a Malaysian Book of Records Achievement.
It delivered Phase 1 and 2 of its Jayamas shop offices in Shah Alam 20 months ahead of schedule and it is 15 months ahead of schedule for The Residence condominium in Taman Tun Dr Ismail. It also completed the TTDI Plaza shop offices and the Laman Seri bungalows and semi-detached units a year ahead of schedule.
“Naza TTDI has been at the forefront of property development since 1973. Being one of the leading players in the industry for over 35 years, the company has earned the distinction very few premier property developers have, that is the consistently delivering quality products ahead of schedule,” Johan said.
He added that purchasers would not have to worry about time delays and other costs associated with delayed and abandoned projects.
“Projects that are delivered ahead of schedule will give buyers significant savings in progressive interest amounting to thousands of ringgit. Our purchasers can also move into their units earlier thus saving on rental or if they are purchasing the properties for investment they will enjoy earlier rental income,” he said.
“We are relentless in our pursuit of quality. We have a technical team that is responsible for ensuring daily quality control and an independent quality assurance team that conducts regular checks to ensure quality is up to the mark.” All contractors are briefed on the company’s strict quality benchmarks before they are awarded projects.
“We also adopt the Construction Industry Development Board’s QLASSIC standards and subject our projects to their audits and scoring. We are also ISO 9001/2000 certified and are audited by SIRIM for strict compliance of the quality management system,” Johan said.
He said buyers were increasingly discerning and developers were taking note of their demand for quality.
“We believe that purchasers will single out companies that are sensitive to such needs and that have policies geared to deliver quality. Such quality focused developers should do well in the future as their products would be much sought after due to lower incidence of defects and delays due to defect rectifications,” he said.
Such stringent controls would result in higher construction cost, as contractors would have to price in for better quality and shorter completion period, he said.
“However, we help to minimise such cost increase by pre-qualifying contractors and making prompt payment on progress claims. There are even instances where we can actually purchase materials at more competitive prices than our contractors. It is more a question of networking and managing logistics. If done well, the cost can be controlled,” he said.