Olympics coverage for DiGi mobile TV users

  • Business
  • Friday, 08 Aug 2008

KUALA LUMPUR: Fresh from sealing a deal in the Middle East, Qtelmedia Group Ltd is all geared up to provide unlimited live coverage of the Beijing Olympics for DiGi mobile TV subscribers.

Qtelmedia is a content provider that has signed an agreement with DiGi to provide live footage of the Olympics on mobile handsets.

DiGi subscribers need pay just RM6 to get that value-added service from now till the end of the month.

Chief executive officer Sinead O’Sullivan claims that the uniqueness of Qtelmedia’s content offering is that it can reach over 800 handset types.

Qtelmedia Group Ltd CEO Sinead O'Sullivan showing off the mobile TV content the company provides mobile operators

Headquartered in Ireland, Qtelmedia is an MSC status company that offers content for mobile TV ranging from fashion to sports, music videos and television dramas.

It has been offering various content types to Digi.com Bhd and Maxis Communications Bhd but for the Olympics, the feed is exclusively for DiGi subscribers.

“The live coverage is the first of its kind in the Asia-Pacific for mobile TV,” said O'Sullivan.

To O'Sullivan, with mobile TV still in its infancy, Qtelmedia is pushing the boundaries to create greater awareness of the wonders of mobile TV.

She predicted greater usage of mobile TV, as it was a great entertainment tool that had yet to be fully exploited.

The Irish-born O’Sullivan has a degree in marketing and is one of three founding members of Qtelmedia.

Its shareholders include a pension fund from Ireland and other individuals from Europe. There is also interest from other investors.

“We would like to keep the current position but there are opportunities to list and other investors wanting to invest in the company,” said O'Sullivan.

Qtelmedia may have started off in Malaysia but she believes it would penetrate the European market some day. For now, the opportunities are aplenty and it would not be long before Qtelmedia spreads elsewhere in the region.

But the challenges also abound. With “no tried-and-tested mobile TV model, everything is a learning curve and it takes time to understand what the consumer wants,” O'Sullivan said. “It also takes time to educate the users.”

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