Sony develops green flat-panel TV

TOKYO ((AP) - Sony's new flat-panel TV consumes less energy than comparable regular models without compromising image quality the latest in Japanese manufacturers' efforts to woo buyers with green products.

The 150,000 yen (US$1,400; euro900) Bravia KDL-32JE1 goes on sale in Japan on July 30, and is planned later for overseas markets although dates and other details aren't decided, Sony Corp.'s Emi Nagahara said Tuesday.

In a demonstration at Tokyo headquarters, a watt-counter attached to the new 32-inch Bravia consumed 82 watts of energy to show a Blu-ray disc image of a Spanish city on its liquid crystal display.

A comparable regular model that cost about 10,000 yen (US$90; euro60) less required 125 watts of energy to show the exact same image.

Sony achieved the energy savings by developing a brighter back light and better filtering that delivers light more efficiently, officials said.

Both models have liquid crystal displays and high-definition digital broadcast features.

Compared to an old-style TV with a cathode-ray tube monitor, the new TV consumes about 70 percent less energy a year.

By consuming less energy, the new "green'' TV reduces carbon dioxide emissions totaling 79 kilograms (174 pounds) a year, equivalent to the amount consumed by about six cedar trees, it said.

Consumers also save on their utility bill. In Japan, the green TV delivers about 4,300 yen (US$40; euro25) savings in electricity payments a year compared to an old-style CRT TV, Sony said.

"We think ecology is going to become an important standard that consumers use in choosing products,'' Nagahara said. - AP

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