Strategic business direction for P.I.E.


PENANG-based P.I.E. Industrial Bhd is among a handful of electronic contract manufacturing companies in the country that have been able to expand despite the economically challenging times.

When the US economy looked set to plunge early last year, P.I.E. began to look at alternative markets in Europe. P.I.E. had previously concentrated on making products for customers in the US and Japan.

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