Honda expects to beat sales target this year


  • Business
  • Wednesday, 09 Apr 2008

BANGI: Honda Malaysia Sdn Bhd expects to exceed its car sales target this year due to the robust domestic economy and the public's increased purchasing power, managing director and chief executive officer Atsushi Fujimoto said.

Honda plans to sell 33,000 completely built-up (CBU) and completely knocked-down (CKD) cars in 2008, up 16% from 2007.

Atsushi Fujimoto

“Malaysia's economy is very stable. So, we are optimistic that demand for passenger vehicles will remain robust,” Fujimoto said at the launch of the TASCO Honda Bangi Pre-Delivery Inspection (PDI) Centre here.

He said Malaysia was expected to sustain a growth rate of 6% in 2008 and this, coupled with the implementation of the National Automotive Policy and Afta, would help support the automotive industry.

“We also plan to introduce the latest version of the Honda Accord soon to boost the market,” he added.

Earlier, Fujimoto said the new PDI Centre, the largest so far, would put the final touches and inspect all its CBU units from Thailand and Japan such as the Jazz, Civic Hybrid, Civic Type R, Stream and Odyssey before they were distributed to dealers nationwide.

Trans-Asia Shipping Corp Bhd (TASCO) would manage the centre by undertaking a variety of pre-delivery technical and visual inspections under a six-plus-three years' lease agreement, he said.

The functions include installation of car accessories, maintenance, washing, and polishing the vehicles.

TASCO managing director Lee Check Poh said the company had allocated RM8.5mil for the construction of the centre, fully funded by its recent initial public offering.

The PDI Centre can accommodate more than 800 vehicles at a time. – Bernama

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