PARENTING, Inc (Times Books, US$25) looks at how parents are sold on everything from pre-preschool classes and educational toys to US$800 strollers and US$1,500 diaper bags.
Author Pamela Paul, who worked in marketing for seven years before becoming a journalist, says: There's a very basic human instinct to do everything you can for your child ... and that often translates into buying everything you can, said Paul, whose previous books are The Starter Marriage and the Future of Matrimony and Pornified.
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