SmartPools to build 700 pools in first year


  • Business
  • Wednesday, 26 Mar 2008

KUALA LUMPUR: SmartPools Sdn Bhd, the licence holder of Ascentus smart pool technology, targets to produce 600 to 700 swimming pools, known as SmartPools, in the first year before ramping up the output to 3,000 annually by 2010.  

Executive director Faizan Khan said it planned to venture overseas as well. 

“We have already received confirmed orders for 54 units from buyers in Dubai. Our buyers range from home owners and property developers to hotels and resorts as well as health and spa centres,” he said. 

The company was also in talks with a few other major developers in Malaysia, Brunei and Singapore, according to Faizan.  

He noted that the US market for counter-current swimming pools was worth at least RM2bil annually and estimates the Asian market to be much bigger.  

The company announced yesterday its partnership with Fella Trend Sdn Bhd to market and sell the pools. 

Simultaneously, SmartPools also sealed another agreement with Malayan Banking Bhd (Maybank) to allow Maybankard customers to purchase the swimming pool interest-free via the Maybank EzyPay scheme.  

The SmartPool is basically a swimming treadmill that offers a smooth and adjustable current, allowing users to swim in the same place akin to running on a conventional treadmill. It measures 15ft by 8ft and takes up only 130 sq ft. 

“SmartPools and Fella both target the same discerning customers. They are lifestyle and fitness-conscious customers,” Faizan added. 

The sales partnership with Fella Trend follows a similar pact signed recently with Country Heights E-Marketing Services Sdn Bhd, which targeted owners of the more than 3,000 villas and semi-detached houses built by the Country Heights group.  

Ascentus smart pool technology was developed by Ascentus Sdn Bhd, a product research and development company based in Nilai, Negri Sembilan. 

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