Up-to-date designs from head to toe

DEVELOPING new product ranges for young women and men will be the driving force for Voir Holdings Bhd to boost its market presence and sales, according to managing director Ham Hon Kit. 

Ham, who is keeping a close watch over the company's research and design team, has set out to raise the quality of Voir's products and introduce up-to-date designs. 

The company has recently introduced the Soda brand of men's innerwear and socks. It also has appointed a local licensed eyewear specialist for its new product Voir eyewear, which will be introduced soon. 

“We will continue to emphasise on research and development, and tighten our branding to deliver good quality products that suit consumers' requirements. 

“Our designers are always mindful of market needs. As we are catering to consumers in tropical countries like Malaysia, we are able to meet their needs and requirements in terms of design, except for a slight valuation in the size ,” he said. 

Currently, Voir has about 35 experienced Malaysian designers; with each sub-label under a team of two or three designers. 

The designers travel extensively to conduct research and development work. They are required to participate in most fashion fairs and exhibitions as well as fabric exhibitions. 

Voir is involved in designing, developing, branding, marketing and retailing 14 in-house labels. It is also a licensed distributor for international labels Diadora and Chiemsee

Its in-house brands include Voir Clothings, Voir Shoez, Voir Inner Wear, Soda Men's Wear, Soda Exchange, Soda Kids, POP Soda, Applemints, South China Sea, Noir and G&H

Asked if Voir would diversify into other new products, Ham said: “We will focus on fashion and retailing, although there are plans to venture into other new markets and introduce more brands.” 

“Now our main income source is still retailing,” he added. 

In order to minimise operational costs, Voir would continue to source its supplies from buying houses and agent factories in China and India. 

Currently, Voir retails a comprehensive range of products from ladies', men's and children's apparel to ladies' accessories, eyewear, ladies' and men's inner wear and ladies' shoes. 

Voir's products cater to those aged three years to 30 and above. 

Under the company's brand building exercise, Voir has engaged international artists as its brand ambassadors; they are Dylan Kuo Pin Chao from Taiwan and Yumiko Cheng from Hong Kong. The company will be announcing the appointment of another ambassador by the end of the month. 

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Related Stories:Voir steps up overseas drive 

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