JOHOR BARU: Home-grown fast-food franchise Marrybrown Fried Chicken Sdn Bhd will make its maiden appearance in East Africa with its first franchise outlet in April.
The restaurant would be located in Donoma, the capital city of Tanzania, group managing director Nancy Liew told a press conference yesterday.
“We plan to have 10 outlets in Tanzania in five years.
“We are happy that negotiations have been successfully concluded after many years,” she said, adding that the company hoped to take its restaurants to more parts of the world.
According to Liew, each Marrybrown franchise in Tanzania would cost US$500,000 (RM1.6mil).
At present, Marrybrown has over 200 outlets across the Asia-Pacific region and the Middle East. Of the total, 80 restaurants are in Malaysia.
Liew also said the company planned to open 20 outlets in the country this year, with an outlet opening at the Kuching Airport this month and another at the Low-Cost Carrier Terminal (LCCT) in Sepang next month.
Targeted sites were airports, shopping malls and hospitals.
“Just last week, we had new franchises opening in Bintang Supermarket in Shah Alam and KRICO supermarket in Penang,” said Liew.
Marrybrown received the Best Food and Beverage Brand award in Malaysia and the Asia Pacific last month by the Asia Pacific Brands Foundation.