PETALING JAYA: AEON Credit Service (M) Bhd expects a card take-up rate of 50,000 cardholders annually over the next three years for its newly-launched Cruize Visa Credit Card in collaboration with the Automobile Association of Malaysia (AAM).
Its managing director Kuroda Naruhito expressed confidence that Aeon Credit would be able to achieve this target by offering the credit card to existing AAM members and also through various promotions nationwide.
"Besides advertising, we are promoting the card as well as the advantages of being an AAM member at various PLUS Highway locations for the coming holidays," he told reporters after the launch of the card.
He added that the two-pronged strategy would assist both Aeon Credit and AAM to increase its card and membership base respectively.
Aeon Credit has an existing card base of about 100,000 cardholders meanwhile AAM has a membership count of 160,000 and envisions to draw one million road users to become members.
Besides promotions, new card members would be able to enjoy waivers on AAM's joining fees and the credit card's annual fees for the first year.
"Cruize cardholders would also enjoy many other benefits such as free towing, special accident care programme, discounts and privileges from motoring participating merchant brands such as Brother's car accessories, Cars International and Motor Trader," Kuroda said.
In conjunction with the new credit card launch, Aeon Credit also unveiled its Aeon Touch 'n Go Zing card linked to the Cruize Visa or any other Aeon credit cards.
"Our credit card automatically reloads the Aeon Zing card whenever the balance falls below RM50 at tollgates," Kuroda said.
Aeon Credit Service (M) Bhd card business and marketing group general manager Stephen De Souza said that the company targets to launch another three credit cards in similar tie-ups with reputable merchants before the end of the year.
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