PETALING JAYA: Association of Accredited Advertising Agents Malaysia (4As) aims to give impetus to local companies to focus on brand building through a national brand valuation study called Malaysia's Most Valuable Brands (MMVB).
President Datuk Vincent Lee said the study aimed to create awareness of the importance of brand building among local companies and encourage those outside the top 30 list to be more aggressive in building their brands and getting a place in the list next year.
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