Marketplace at Cold Storage opens for business
KUALA LUMPUR: GCH Retail (M) Sdn Bhd, a unit of the Dairy Farm Group which operates Giant hypermarkets, and Giant and Cold Storage supermarkets, will open a Giant hypermarket in Taiping next month, said marketing director Ho Mun Hao.
The group has spent about RM400mil in opening 19 Giant and Cold Storage outlets this year.
Ho said the 100th Giant outlet opened in Bandar Kinrara, Puchong last month, followed by its 101st store in Kuala Terengganu last week. Two Cold Storage stores were launched earlier this year in Ipoh and Kuantan.
Speaking at the opening of GCH's latest concept supermarket, Marketplace at Cold Storage, yesterday, Ho said the 22,518-sq-ft outlet involved an investment of RM4mil.
“We are the first supermarket to offer customers a wide variety of imported live fish, lobsters, oysters, mussels and shellfish in the live seafood sector,” he said.
The Marketplace at Cold Storage also features a new modern lifestyle section, offering imported high-quality glassware and crockery.
It offered 60 types of imported cheese, making it the largest cheese merchant in Malaysia, Ho said, adding that it also boasted a selection of wines and imported dairy products and chocolates.
He said the Marketplace at Cold Storage's target market was high-end local customers and expatriates.