ARPU expected to be higher
KUALA LUMPUR: Celcom (M) Bhd expects to register higher average revenue per user (ARPU) through its new data packages for Blackberry Internet service subscribers, said chief executive officer Datuk Seri Shazalli Ramly.
“With this new offering, it (ARPU) will definitely be higher than our 3G ARPU,” he said at the launch of Celcom’s Blackberry Internet service yesterday. Celcom’s 3G post-paid ARPU stood at RM123 as at first quarter ended March 31.
Shazalli said the company would drive revenue contribution from data services further by addressing the mass consumers and not just the enterprise market.
“There is strong consumer take-up, especially by professional business owners,” he said, adding that sales of its enterprise Blackberry services in June and July alone had surpassed the company’s first half target.
The Blackberry Internet service is an extension to Celcom’s Blackberry Enterprise Server, which was launched in September last year.
Aimed at the mass market, the Blackberry Internet service enables users to enjoy push-based wireless access to their personal Internet-based e-mail accounts on their Blackberry devices.
The service is offered in two packages, with the basic priced at RM38 per month and advanced at RM98 per month.
The packages do not include Blackberry phones but Shazalli said Celcom might consider offering the devices as a bundled package in future.
He added that the company would be signing up about 600 information technology resellers to market the new service. Celcom has 6.4 million customers and over 330,000 3G subscribers to date.