MCDONALD'S Malaysia, which is celebrating its 25th anniversary, is expanding the number of restaurants and is upgrading its restaurant design, products and services.
“The Asian market contributes 16% to the global business, and Malaysia is certainly an important market in South-East Asia as it ranks among the top five. The US and Europe are more mature markets, but this part of the world has the potential to be far larger one day,” said McDonald's international relationship partner (Greater Asia) Guy Russo, who is based in Hong Kong.
“The Malaysian market is still young and growing. We see a huge potential to develop the market further. Currently, there are 172 restaurants, and we're opening eight to 10 new stores every year,” he told StarBiz in Kuala Lumpur.
The restaurant chain has also embarked on the convenience platform by introducing delivery service, building more drive-thru facilities and extending its business hours.
“These initiatives reflect our effort to remain relevant to our customers,” Russo said.
“We expect to see growth in sales and revenue in Malaysia as good as anywhere in the region,” said Russo.
Yearly growth has been a steady 15% in the last 10 years, he said.
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