A SIMPLE business model, emphasis on innovation and consistent demand from quality customers are the main factors, which keep low-profile Classic Scenic Bhd
, ahead of competition.
The family-owned business is spearheaded by four brothers: executive chairman Lim Chee Keong, managing director Lim Chee Beng, and executive directors Lim Chee Khoon and Lim Chee Hwa.
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