Pensonic to build its brand overseas

PENANG: Pensonic Holdings Bhd will embark on an aggresive three-year campaign to build its brandname overseas. 

Its group managing director Dixon Chew told reporters after an EGM on Friday that the group was now studying which of the 25 countries in Asia and in the Middle-East where Pensonic products were present, had the market to support a brand building exercise. 

"Among the Asian countries that we have a presence, Sri Lanka seems to have the best market potential. 

"There are at least 200 outlets in Sri Lanka selling our Pensonic brandname" since the company entered the market two years ago. Chew said the other countries with big markets were India and China. 

He said once the country had been identified, the group would then commit all necessary resources to launch a brand-building exercise there. 

Chew said that for the first nine months of 2007 ended February, the group's exports generated about 20% of its revenue.