PETALING JAYA: The Chicken Rice Shop will be spending between RM8mil and RM10mil to upgrade its outlets in the next three to five years.
It has 41 outlets throughout Malaysia, located mostly in malls and hypermarkets.
There will be splashes of red and yellow and larger-than-life posters to bring out the vibrancy of the chain, said TCRS Restaurants Sdn Bhd director Wong Kah Lin.
"Much of the change has to do with changing lifestyles. Customers want new things, be it a new place to dine or menu," said managing director Gaik Wong.
"So the way we serve our customers and repackage the menu – the total package – will be upgraded."
Kah Lin said that while the tagline "Chicken Rice ... and more" would remain, they want the menu to emphasise the "... and more".
With the various health concerns today, Gaik said it made a lot of sense to repackage their set meals.
The chain is also working towards having eight new outlets by the end of the year in addition to its current 41. These will be located in various states. It has also gone across to Singapore where a second outlet is being planned.
The opening of The Gardens will also mean a relocation of its store currently in Mid Valley Mega Mall.
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