JEFFREY Gitomer is not your stereotypical “salesman.” In his latest book Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others (Pearson), Gitomer asserts that if you understand that persuasion is more than just “getting your way” and that selling doesn’t always involve a cash transaction, you’ll immediately grasp what he’s talking about.
Grips you, doesn't it? Now, you may think selling is very manipulative. But think about it?everybody wants to get their way and a sale is all about persuasion and “getting your way.”