KUCHING: Maxis Communications Bhd will invest RM50mil to expand network coverage in Sarawak and Sabah where cheaper packages are being offered.
Senior general manager Tan Lay Han said RM10mil had been allocated to fund the Sarawak Plan, which was launched here on Tuesday.
The Sarawak Plan offers a flat rate of 35 sen per minute for all calls, be it to mobile or fixed lines, made within Malaysia.
“The new rate offers customers savings of more than 30% compared with past rates and to our current competitors' rates,” Tan added.
A similar Sabah Plan was launched.
The Sarawak Plan was to mark the Dayaks' Gawai harvest festival and the Sabah Plan to celebrate Kaamatan Festival.
Tan, who is also consumer marketing head, said Maxis was mounting an aggressive media and outdoor advertising campaign aimed at doubling the number of its subscribers in Sarawak in the next seven months.
However, he declined to say how many of its 18 million subscribers in Malaysia now are from Sarawak.
He said to expand coverage in Sarawak, Maxis would add 103 new sites state-wide in the next nine months, on top of the 30 new sites in the first three months of this year.
The coverage includes the state’s trunk road.
“By end of this year, Maxis will have some 350 sites in Sarawak. We are now providing full coverage in major towns, like Kuching, Sibu and Miri.”
Tan said Maxis would be the official telco for the upcoming Rainforest World Music Festival, and would sponsor the top three winners of the state-wide Gawai festival beauty pageant.