New Celcom services soon

  • Business
  • Wednesday, 21 Mar 2007

KUALA LUMPUR: Celcom (M) Bhd will be launching new mobile Internet broadband services soon, thanks to the completion of its High-Speed Download Packet Access (HSDPA) upgrading. 

Chief executive officer Datuk Seri Shazalli Ramly said the company had fully integrated the HSDPA, also known as 3.5G, into its third-generation (3G) mobile network.  

“By end-March, most of the buildings in Kuala Lumpur will be HSDPA-enabled. We are now focusing on housing areas not covered by Streamyx.  

“Once we settle all these, the products will follow,” he said after the launch of Celcom's AJoke service yesterday.  

Shazalli said Celcom had seen brisk sales of its Internet broadband data cards at its branches nationwide. 

“The cards have been well accepted by laptop users. Sales have reach 1,000 cards a month at our branches alone,” he added. 

Celcom achieved the 150,000 3G subscriber base target it set last year, he added. 

Celcom (M) Bhd's chief executive officer Datuk Seri Shazalli Ramly (left) at the launching of AJOKE service in Kuala Lumpur on March 20 2007. With him are DC Dream Chorus Sdn Bhd's managing director Datuk Mohd Fauzy Zakaria (centre) and Celcom senior vice president (marketing) Zalman Aefendy (right)

Asked whether the new WiMax operators pose a threat to Celcom, he said: “There is a window of opportunity for us to grab before the WiMax players come in. We have to grab the window as quickly as possible.”  

He said he was confident that Celcom would be able to leverage on many advantages it had, including its wide coverage. 

Shazalli said Celcom was also coming up with hourly headline news service via voice short messaging system (SMS). 

The Ajoke service, according to him, was part of Celcom's effort to use local content in its voice SMS service.  

Under Ajoke, Celcom sends jokes in the form of voice SMS daily free-of-charge to both its post-paid and pre-paid customers and strongly believes that customers will then forward them to their friends. 

“Next will be jokes in English and Chinese,” he added. 

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