Centraline aims to be number one animation house in China

  • Business
  • Monday, 12 Mar 2007

KUALA LUMPUR: Home grown animation company, Centraline Animation Sdn Bhd aims to be the number one animation house in China with revenue of RM6mil by year-end, said executive chairman Damien Leong. 

"Our targets are achievable, given the company's established network and smart partnerships in China," Leong said at a press briefing on Monday. 

In China, the Multimedia Development Corporation Sdn Bhd (MDEC)-backed company has distribution partnerships with Cosmos Discovery Sdn Bhd, Guangdong TV, Daley Entertainment and In Motion. 

Globally, its partners include Animation International Ltd of Japan, which holds the distribution rights to "Doraemon" and "DragonBall" franchises, and Warner Chappell. 

After a recent merger the company is the largest animator in Malaysia and the ninth largest in China, posting more than RM1mil in revenue for financial year ended Dec 31, 2006. 

Centraline is also set to screen its cartoons over another 34 television channels in China during the year. 

The company already screens its five flagship titles on 20 channels in China and Hong Kong. 

Centraline currently produces animation titles, Panda Warriors, Family Whizz, Spirit of Sound, Formula X and Crimson Sword Quest, with Family Whizz chosen as Best Animation programme for year 2001 to 2005 by Guangdong National Bureau of Broadcasting. 

"We plan to develop 154 new episodes this year to add on to our 189 episode video bank," Centraline chief executive officer Wang Pau Ling told reporters. 

Production cost of each 22 minute episode was highly cost effective at about RM150,000 compared to RM400,000 in the United States, Wang added. 

Centraline is a combination of four groups of companies, Toona Animation group of companies, with China-based subsidiary Guangzhou Wong Tong Animation Products Ltd, Intelture Technology Sdn Bhd and Beam Animation Sdn Bhd. 

MDEC chief executive officer Badlisham Ghazal, who was present to officiate the launch of the newly merged group, said that Malaysia had a large pool of creative talents that was capable of penetrating the global market.

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