KUALA LUMPUR: Market research firm ACNielsen (M) Sdn Bhd, in cooperation with GCH Retail (M) Sdn Bhd, has introduced ScanTrack Key Account Data (KAD) which provides a more precise and comprehensive read of fast-moving consumer goods (FMCG) industry's sales and market dynamics.
ACNielsen said in a statement that ScanTrack KAD allowed manufacturers to examine category data down to the weekly barcode level, with the option of accessing store-level information. GCH Retail operates the Giant and Cold Storage retail chains.
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