Maxis ties up with Chinese guild

  • Business
  • Saturday, 27 Jan 2007 

KUALA LUMPUR: Maxis Communications Bhd expects to sign up 10,000 subscribers for its new customised rate plan for members of the Federation of Chinese Associations in Malaysia (Huazong), according to chief executive officer Edward Ying. 

He said Maxis aimed to assist Huazong members - numbering about 600,000 - in growing their businesses, thereby increasing the economic participation of small and medium enterprises (SME) in line with the Ninth Malaysia Plan objectives. 

“Maxis and Huazong will work together in an exclusive partnership to drive greater productivity and connectivity among SME community through customised mobile plans and innovative service,” he said after the launch of Huazong-Maxis Partnership Programme by Transport Minister Datuk Seri Chan Kong Choy yesterday.  

“This is our first partnership programme and the beginning of many more strategic programmes to come for both organisations. I am confident of and excited over the future of this partnership,'' Ying said. 

From left: Edward Ying, Datuk Seri Chan Kong Choy and Datuk Seri Lim Gait Tong

Huazong president Datuk Seri Lim Gait Tong said with Maxis as a partner, Huazong members’ communications needs would be catered for so that they could focus on growing their business.  

Under the partnership, Maxis will introduce the customised Corporate Advantage 50 (CA 50) plan for Huazong members. The offer, which ends on June 30, enables Huazong members to call within the Maxis network at a lower rate.  

It offers up to 38 hours of free intra-community calls for a commitment fee of RM50 per month. Maxis would also be giving a free Motorola c139 phone to each new user. 

Asked if the CA 50 plan would affect Maxis' average revenue per user (ARPU), Ying said it would but Maxis believed this would be compensated by increased usage from new subscribers over time. 

As at Sept 30, 2006, Maxis' ARPU for post-paid was at RM136 and prepaid ARPU at RM44.  

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