Maxis targeting 10,000 new subscribers

KUALA LUMPUR: Maxis Communications Bhd is targeting to rope in 10,000 new subscribers following the tie-up with the Federation of Chinese Associations in Malaysia (Huazong) said chief executive officer Edward Ying. 

He said Maxis aims to assist Huazong members - about 600,000 of them - to grow their businesses thereby increasing the economic participation of small and medium enterprise (SME) in line with the Ninth Malaysia Plan. 

"Maxis and Huazong will work together in an exclusive partnership to drive greater productivity and connectivity among members of the SMEs community through customised mobile plans and innovative service," he said at a press conference after the launch of Huaxong-Maxis Partnership Programme by Transport Minister Datuk Seri Chan Kong Choy on Friday. 

"This is our very first partnership programme and the beginning of many more strategic programmes to come for both organisations. I am confident and at the same time excited of the future of this partnership. It is our support for the Chinese community," Ying said. 

Huazong president Datuk Seri Lim Gait Tong said with Maxis as a partner, Huazong members’ communications needs would be well catered for so they can focus on growing their businesses. 

Under the partnership, Maxis will introduce a new customised rate plan, Corporate Advantage 50 (CA50) for Huazong members. 

The plan would enables Huazong members to call within Maxis network at a lower mobile rate. 

The plan also offers up to 38 hours of free intra-community calls for a commitment fee of RM50 per month.  

Maxis would also be giving a free Motorola c139 phone for each new user. 

Asked if giving 38 hours of free calls under CA 50 plan would affect Maxis' average revenue per user (ARPU), Ying said it would affect the company's ARPU but believed it would be compensated by an increase usage from new subscribers over time. 

As of Sept 30, 2006, Maxis' ARPU for post-paid was at RM136 and prepaid ARPU at RM44. 

Ying said Maxis would also be setting up more base stations in order to expand its wireless broadband coverage.  

"As a market leader, we will continuously provide the best services for our consumers," said Ying. MAXIS :  [Stock Watch]  [NewsMAXIS-CA :  [Stock Watch]

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