PETALING JAYA: Malaysia Airlines (MAS) is targeting RM450mil worth of online sales this year compared with last year's RM120mil.
In 2006, the online booking channel broke an all-time high of 1.3 million hits per month against 284,000 monthly hits in 2005.
In a statement, the airline attributed the increase to its aggressive low-fare promotional activities such as the Malaysia Airlines Travel Fair, Matta Fair, the International Supersavers promotions and foreign-based campaigns.
The introduction of web-fares and simplified booking processes last year further accelerated the growth momentum, MAS said.
Foreign transactions comprised over 60% of sales while the remaining from local bookings.
In the statement, MAS commercial director Datuk Rashid Khan said the airline had allocated RM200mil over a five-year period “to create a hassle-free and efficient distribution channel.”
Assistant general manager of distribution Saat Abdul Samad added that customers could expect speedier transaction time and enhancements to the payment portal with more payment options.
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