Malaysia's golden crop, the oil palm, has seen demand and attractiveness for its oil increase by leaps and bounds. Golden Hope chief executive Datuk Sabri Ahmad says as the only integrated plantation player, potential merger synergies will be important for the group. Despite many fears about investing in Papua New Guinea, Kulim went ahead to build up its plantations in that country. Managing director Ahamad Mohamad says that has been just about one of the best moves that the group has made in its overseas ventures. The next area of focus will be Kalimantan. The consumer outlook varies from segment to segment. For Rajah Kumar, chairman and CEO of Philips Malaysia, the group sees opportunities in the healthcare and lifestyle segments where a major emphasis is on improving the quality of life.