SOVAGE Sdn Bhd intends to establish a two-storey Giorgio Armani restaurant in Kuala Lumpur next year to elevate the fine dining experience in the country, said managing director Zec Catonic.
The company owns a few steakhouses and bars in Kuala Lumpur, including the German Cuisine Deutsches Haus, Maredo Steakhouse, Gaucho Grill, as well as Long Bar Tapas and Bistro.
I plan to invest about RM4.5mil to set up the restaurant. Currently, we are in the midst of finalising the land agreement but we expect it to be launched in the second half of next year, Zec told Starbiz.
He added that the key objective in establishing the restaurant was to attract more tourists to Malaysia, in line with the Governments initiative to boost the tourism industry.
The restaurant is mainly targeted at the high-end market. I intend to hire all management employees and cooks from Italy to differentiate the restaurant from its competitors.
I will design a variety of authentic Italian fine dining dishes to match my customers taste buds, said the Bosnia-born Zec, who is currently a permanent resident in the country.
Zec came to Malaysia 15 years ago.
I enjoy living in this country and I am keen to establish a variety of restaurants for locals and tourists to offer them a different dining atmosphere, he said.
Zec added that the Giorgio Armani restaurant had a presence in six countries, including Hong Kong, Milan, Paris and Florida.
I am confident the restaurant will receive overwhelming response in the local market as I know Malaysians love exquisite food with excellent customer service.
I want all my customers to feel like VIPs while dining in my restaurant, he said, adding that Giorgio Armani was a well-known luxury fashion brand worldwide and he was certain that the restaurant would attract consumers interest.
Apart from setting up the Giorgio Armani restaurant, Zec intends to open a Gaucho Grill restaurant each in Malacca, Penang and Singapore next year as well as an additional restaurant in Section 13, Petaling Jaya.
The company will also be establishing an 8,000-sq-ft manufacturing facility in Cheras to produce pastas and steaks. The plant is expected to start operations in January next year.
I have invested about RM2.2mil to set up the plant and I plan to purchase all the equipment from Italy.
I intend to manufacture ready-to-cook pasta and marinated steaks targeted at supermarkets, hypermarkets as well as restaurants to widen my customer database, Zec said.
He added that Sovage was the only food and beverage player, which has a wholly-owned plant in Malaysia.
Zec is confident Sovages revenue will increase to RM17mil by year-end from the RM13mil recorded to-date, backed by sales from all its restaurants in the Klang Valley.