SEPANG: Mitsubishi Motors Malaysia Sdn Bhd is confident of increasing its 4X4 double-cab pick-up truck market segment with its latest 2.5-litre turbodiesel intercooled Triton.
Chief executive officer Fumihiko Minami said the company was targeting to sell 200 units of the Triton, imported from Thailand, per month.
The Mitsubishi Triton is based on a rally-honed four-wheel drive system and is even more powerful than any pick-up truck of its class in Malaysia, he said at the media preview of the vehicle here.
Minami also said the competitive pricing, futuristic looks, roomier interior and robust build of the Triton would win new customers.
Its car-like comfort level coupled with a powerful newly developed direct injection hyper common rail engine would appeal to a wider segment of buyers, he said.
Prior to the Tritons official launch on Nov 20, the four-speed automatic version of the vehicle is estimated at RM93,000 and the five-speed manual variant, RM88,000.
Although the Triton would replace the older 4X4 Mitsubishi L200 pick-up truck model locally, Mitsubishi Malaysia will continue to sell the 4X2 version of the L200.
The Triton also comes with dual front airbags, an anti-lock braking system with electronic brakeforce distribution and side impact bars for better safety.
The vehicle is available in solid white, metallic cool silver, metallic greenish silver, metallic red and dark grey mica.