The approach to corporate social responsibility (CSR) has changed. In the past, it used to be mainly philanthropic in nature. Now it is a measurable, forward looking indicator that can be used to add value to a company. Today StarBiz, in co-operation with the Putrajaya Committee for Government-Linked Companies (GLCs), will feature views from several CEOs on this new development in the corporate scene. Subsequent interviews will appear in Bizweek starting this Saturday.
Datuk Azman Mokhtar