KUALA LUMPUR: DiGi Telecommunication Sdn Bhd expects its new mobile television channels, D’Channels, to boost its mobile data revenue and attract more subscribers, said chief marketing officer Chee Pok Jin.
“We expect a good take-up for D’Channels as the service is affordable at prices ranging from RM6 to RM14.90 per month, without any extra data charges,” he said at the launch of D'Channels yesterday by Yang diPertuan Agong Tuanku Syed Sirajuddin at the Asean Communications Expo and Forum.
D’Channels is the latest version of DiGi's MobileTV service, featuring non-stop “live” video streaming of news and programmes on sports, fashion and entertainment. The content is refreshed at least three times a day.
The service features foreign and local content in English, Chinese and Bahasa Malaysia. The seven channels are DiGi Sports, DiGi News, DiGi Toons, DiGi Music, Indonesia's SCTV, Jia Yu and Fashion TV.
“Subscribers can access the service with any GPRS (general packet radio service)- or EDGE (enhanced data rates for GSM evolution)-enabled mobile phones with streaming capabilities. For as long as your battery lasts, you can access MobileTV on the go,” Chee added.
Subscribers can choose from one, three, five or all seven channels from RM6 per channel to RM14.90 for a full package of seven channels, with data charges included for all seven channels.
“D'Channels also feature video-on-demand contents, which are pre-recorded one-minute clips of news and entertainment updates starting at RM4 per view,” Chee said, adding that pay-per-view option was also available to customers who only wanted to view specific contents on a one-time basis.
These services are available from Sept 15. DiGi currently has 100 content developers, of which 50% are local.
For the second quarter ended June 30, DiGi’s mobile revenue stood at RM865mil, of which RM147mil was attributed to data revenue with blended average revenue per user at RM54.
As at June 30, DiGi subscribers stood at 5.4 million, of which 92% were prepaid users and 8% postpaid.
Chee said that DiGi was working on growing the number of postpaid subscribers, focusing on the business and enterprise segment.
“We are pretty much a prepaid-focused company. Our capacity and coverage are in line with our two other major competitors.
“We are also growing the postpaid segment. It is doing well,” he said, adding that the company was planning to roll out “a couple of new products'' by year-end and add more channels.
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