KLANG: With the 2006 FIFA World Cup in full swing, the official corporate partner and long-standing sponsor, Coca-Cola, is keeping very busy.
In Malaysia, where the non-alcoholic beverage is bottled and distributed by F&N Coca-Cola (M) Sdn Bhd, various promotional campaigns, from tickets and souvenir giveaways to World Cup match parties throughout the country are being held in conjunction with the major sporting event.
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