PETALING JAYA: The rise in call minutes, SMS traffic and demand for data services during the World Cup is expected to boost cellular companies' (celcos) earnings in the second quarter this year.
But can the World Cup be the catalyst for boosting 3G (third generation) take-up rate in the country for Celcom (M) Bhd and Maxis Communications Bhd? As at end-March, Celcom had over 60,000 3G subscribers while rival Maxis had 50,000.
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