WE are bombarded by advertisements on a daily basis. Whether it’s a print ad for a new perfume, a preachy bumper sticker on the back of a car or giant billboards that adorn the stretch of the LDP highway, advertisements stimulate and sustain all manner of consumerism or social awareness in modern society.
With thousands, perhaps millions, of promotional blitz that compete for our pockets, advertisers are always looking for creative ways to entice potential consumers. However, there are only so many times that advertisers can use say, the portrait of a happy family in their brief before such an idea begins to wear thin.