SHAH ALAM: GCH Retail (M) Sdn Bhd will spend RM2mil to RM3mil to promote its latest campaign, “Protect Your Loved Ones”.
Jointly developed with Pan Global Insurance Bhd, the three-month campaign starting today, offers insurance protection to GCH Retail customers against injuries and health-related incidents, home assets and even pets (cats and dogs only).
According to marketing director Loi Liang Tok, GCH Retail which operates Giant supermarkets and hypermarkets, will be offering free insurance coverage to customers who spend a minimum of RM50 in a single receipt at its stores.
She said they could present their receipts at the store's customer service counter and fill in a form.
“The insurance scheme is one of our ways of rewarding customers for their continued support and patronage,” she said after launching the campaign yesterday.
Pan Global chief executive officer Edwin Wong said the duration of the insurance scheme coverage was three months and the company would consider prolonging the period of the programme if the scheme received good response.
Asked if Pan Global would seek more partners for similar programmes, Wong said the company was always interested in opportunities and would be on the lookout for possible partnerships.
Asked to comment on the retail price war that had broken out between major hypermarket chains, Loi said: “The competition is very healthy. It forces us to remain competitive and we must not rest on our laurels.”
To help ease shoppers’ burden, Giant has also embarked on a “price slash” campaign.
“We will forgo some RM36mil from our bottom line to keep prices low so as to help consumers weather the impact of the petrol price increase,” Loi said, adding that the company was prepared to sacrifice further profits to maintain its low-price leader status.
She said Giant had over 70 stores nationwide, with good economies of scale and great negotiation power due to its bulk purchases.
Wong said Pan Global was targeting a 10% increase in its total premium income to RM140mil for the financial year ending Dec 31, 2006, from RM130mil recorded last year.
“However, we are also conscious of challenges, such as the threat from takaful players,” he said.
Did you find this article insightful?