PUTRAJAYA: London Biscuits Bhd plans to deepen its penetration in the Middle East market as well as making forays into more Muslim countries worldwide.
Corporate affairs head Wong Kaile said London Biscuit was aggressively penetrating the African as well as European markets, in places where there were big Muslim population. London Biscuits’ products are currently sold in 52 countries, with China, Macau and the Middle East accounting for 17% of its exports.
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