RM1.2mil TM campaign to woo customers


  • Business
  • Thursday, 04 May 2006

KUALA LUMPUR: Telekom Malaysia Bhd (TM) is allocating RM1.2mil in a bid to persuade its prepaid and Internet customers to register. 

The company yesterday launched a contest/campaign called RM1mil Reward Programme, where the grand prize winner will walk away with RM1mil cash, while three others will drive away with cars worth a total of RM200,000.  

Speaking after the launch, chief executive officer Datuk Abdul Wahid Omar said the contest, among other things, was aimed at beefing up TM's existing customer profile for the purpose of providing better products and services. 

“This is the first time TM has embarked on a campaign of this magnitude,” he said.  

The contest is open to all TM residential customers who currently subscribe to TM Homeline, TM Home Prepaid and TM Net services, as well as all customers of Celcom (M) Bhd. TM currently 2.9 million residential customers, 2.7 million Internet (both dial-up and Streamyx) subscribers while Celcom boasts of 7.2 million subscribers. The winner of the RM1mil prize will be announced in December. 

TM's wholly-owned subsidiary, TM International Sdn Bhd (TMI), has entered into a memorandum of understanding with the Middle East's largest telecommunications (telco) operator, Saudi Telecom Co (STC), to provide certain marketing and technical services to an STC-led consortium bidding for the third mobile licence in Egypt.  

Datuk Abdul Wahid Omar with actor Jalaluddin Hassan (left) at the launch of the campaign

If the bid is successful, the joint-venture company will enter into a management services agreement with TMI. The agreement's terms will include scope of services, which is expected to cover sales and marketing, provision of IT and network services and customer care, performance targets and compensation.  

STC is Saudi Arabia's incumbent telco operator and ranks among the top 15 telco operators worldwide based on market capitalisation. 

 TM :  [Stock Watch]  [NewsTM-CA :  [Stock Watch]

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