RedHot upbeat on China venture


MALAYSIAN advertising company RedHot Media Sdn Bhd (RHM) is on track to expand into the China market in the current quarter with the introduction of its RedHot AdChange advertisement channel, according to managing director and founder Cheong Chia Chieh. 

“We plan to invest about RM2mil to establish a subsidiary office in Guangzhou, which is a 70:30 strategic alliance with our China partner.  

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